Ineos understands the 4×4 community’s passion for personalisation and is offering a decent list of custom options for the Grenadier. Partnering with Red Winches, Rhino Rack and Gearmate, the range of factory-backed extras already includes everything from a fold-out tailgate table through a 5.5-tonne rope winch, to a full 150kg-rated roof rack and Batwing side awning.

Ineos Australia CEO Justin Hocevar explained that third-party specialists were important for boosting the Grenadier’s flexibility, including South Australian firm Redarc which had been enlisted to design auxiliary battery electrics and the option to install lithium-ion power.

“We’re still open to talk to others,” said Hocevar. “We know that we can deliver some accessories for customers but there’s a range of other things that we won’t do. Allowing others (suppliers) to come in with their own areas of expertise provides further flexibility for customers.”

Hocevar explained that a number of customers had been enquiring about long-range fuel tanks, fit-out of drawers, sliding fridges and electric brake controllers, prompting the company to continue exploring aftermarket and factory-endorsed options.