There’s some gear you naturally get excited about – fridges, rooftop tents, winches, tyres – and then there’s the stuff you don’t expect to care about … until they quietly earn a permanent spot in your setup. Ezee Freeze reusable ice cubes have done exactly that.
Full disclosure, I run the lot: A 12V fridge, dual batteries, solar panels and lithium systems. I’m not the typical target audience for these ice cubes. But over the past few months, I’ve tested both the white and multicoloured Ezee Freeze cubes in various sizes on day trips, fishing runs, photo shoots, and even at home. And I now understand why so many people rate them highly.

First impressions and build quality
At first glance, reusable plastic ice cubes don’t sound particularly exciting – but opening the box changes that.
The colours are bright and well-finished, the clear cubes look polished and premium, and the multicoloured ones are perfect for camp drinks when someone inevitably asks, “Oi, where’d you get those?”
The cubes are packaged neatly and feel solid in the hand – they don’t have that flimsy novelty vibe that splits open at the first knock. Made from BPA-free, food-safe plastic and filled with purified water, they have no chemical taste or plastic smell and are safe for kids and families. Heat-sealed to survive thousands of refreezes, Ezee Freeze cubes prevent the need for constant ice runs and eliminate messy Eskies.

Real-world performance
Ezee Freeze claims the cubes stay frozen for up to 48 hours in an Esky – and in practice, they deliver.
Naturally, constantly opening a cooler in hot conditions will soften them faster, but for standard weekend trips they remain firm and usable for two days. I’ve tested them on long beach runs, fishing sessions, and even hundreds of kilometres bouncing around in the back of a ute.
Not everyone has a high-end 12V setup. For budget builds, weekend warriors, beach rigs, fishing utes, touring wagons and swag setups, Eskies are still king – but melted ice brings its own problems. Ezee Freeze keeps drinks cold, food dry, and the Esky clean. No puddles, no floating meat, no sweaty cheese and no constant draining.
These cubes aren’t just for 4WD trips – they’ve also become useful for lunchboxes, beach days, boat trips, picnics, barbecue prep, and entertaining at home. Mesh storage bags make rinsing and storing easy. Freeze, use, refreeze, repeat – less plastic waste, less water wasted and no mess, all without feeling forced or overcomplicated.

Durability, support, and who it’s for
There are plenty of cheaper knock-offs on the market, but Ezee Freeze stands apart.
BPA-free plastics, purified water, proven 48-hour cooling, consistent quality, Aussie support, and local shipping make a difference. I’ve thrown these cubes in and out of Eskies, left them in the sun, packed them under food, rattled them on corrugations, and even dropped them on concrete – no cracks, no leaks and no failures.
Ezee Freeze isn’t a fridge replacement. For long-term touring, full-time camping or controlled-temperature storage, a 12V fridge is still the way to go. But for weekend trips, beach days, and Esky-based setups, these cubes improve the experience, reduce mess and waste, and save money and time.
Final verdict
The best gear isn’t always the most expensive or flashy – sometimes it’s the items that quietly make life easier.
Ezee Freeze reusable ice cubes work as advertised; stay frozen for up to 48 hours; are reusable, economical, eco-friendly and built for real outdoor use; and they’re backed by reliable Aussie support. If you run an Esky, this is a product you’ll genuinely appreciate.
Pros
- Stays frozen up to 48 hours in real-world use
- Reusable and built to survive thousands of refreezes
- Keeps Eskies clean and dry – no puddles or soggy food
- BPA-free, food-safe, and family-friendly
- Compact, colourful, and durable for real outdoor use
- Eco-friendly and reduces single-use ice waste
- Aussie support and reliable shipping
Cons
- Not a replacement for a 12V fridge on long tours
- Performance can drop if constantly opening the esky in extreme heat




