Tesla cuts Cybertruck pricing and adds cheapest AWD variant amid sluggish demand

Tesla has restructured the Cybertruck line-up in the United States with a substantial price cut and the introduction of a new, more affordable all-wheel-drive version, a move aimed squarely at reviving interest in the electric pickup after weaker than expected sales.

The newly announced Dual Motor All-Wheel Drive Cybertruck starts at US$59,990 (A$85,000 approx.) – the lowest official entry price to date for the model. That figure is roughly US$20,000 ($A28,000 approx.) below the previous AWD option and replaces the less-popular single-motor, rear-drive version that was withdrawn from sale. The new AWD model retains core capability such as dual motors, four-wheel steering, a powered tonneau cover, and utility power outlets in the bed.

To reach the cheaper price point, Tesla has made pragmatic trade-offs compared with higher trims. The truck uses coil springs with adaptive damping instead of height-adjustable air suspension, and towing and payload figures are said to be reduced. Interior trim shifts to durable textile seating and simplified finishes, and some convenience tech such as a rear infotainment screen has been omitted.

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Alongside the new base model, Tesla has trimmed pricing on its top-end Cyberbeast pickup from about $114,990 (A$163,000 approx.) to $99,990 (A$142,000 approx.) by dropping an expensive bundled “Luxe Package” that previously added features like supervised Full Self-Driving and unlimited charging access. All three Cybertruck trims now come in below the six-figure mark in the USA.

These adjustments come after the Cybertruck’s sales trajectory has been well below Tesla’s early projections. Last year’s US deliveries were around 20,000 units, roughly half the level of the prior year and far short of the 2023 target of 250,000 units annually. Industry observers see this pricing reset as a response to both slowing electric-vehicle demand and increasing competition in the full-size EV ute segment.

Tesla has indicated the US$59,990 (A$85,000 approx.) pricing could be part of a limited-time offer, leaving open whether this entry model or its price point will be permanent.

The vehicle is still not available in Australia.