VFACTs June 2025: Dual-cab utes dominate sales in Australia

The four best-selling vehicles in June were all utes, showing that Australia’s appetite for dual-cabs remains incredibly strong.

Predictably, the Ford Ranger once again led the pack, securing a total of 6293 sales; fractionally ahead of the venerable HiLux which ended the month with 6195 registrations. The Isuzu D-MAX and BYD Shark sold 3119 and 2993 units respectively (all of these figures combine 4×2 and 4×4 sales).

Exceptionally strong sales across the board for the month – 17,224 more overall sales, and 7528 more LCV sales compared to May – can undoubtedly be attributed to EOFY deals, as manufacturers raced to clear stock ahead of the new financial year. Lining last month’s results up side-by-side against June 2024 results show an increase in new vehicle sales of 2.4 per cent. As a result, light commercial vehicles held a 25.3 per cent share of the total market in June 2025. 

PU/CC 4×4 sales in particular grew by 16.5 per cent from May to June. When looking exclusively at 4×4 sales for the month, the Ford Ranger remains on top (5952 sales), followed by the HiLux (5275 sales), BYD Shark (2993 sales) and D-MAX (2391 sales).

So far this year, BYD has now sold a total of 10,424 Sharks. Its biggest current competitor until the Ranger PHEV arrives is the GWM Cannon Alpha PHEV, which registered 269 sales in its first full month in showrooms. In fact, GWM posted its best month of sales since entering the Australian market, and the brand is on track for a record-breaking year.

The Cannon in particular has seemingly taken a stranglehold on the budget-friendly segment, with 980 units sold in June – considerably more than the JAC T9 (118 sales), LDV T60 (495 sales), and KGM SsangYong Musso (249 sales). 

VW and Nissan are also struggling to capitalise on the ongoing popularity of utes, with the Amarok and Navara registering 677 and 758 sales respectively. Plus, the first deliveries of the Kia Tasman have appeared on the VFACTs report for June, with 199 sales in the book. Prepare for a shake-up when deliveries officially launch next month.

“Australia remains one of the most open and competitive markets in the world, where consumers have a wide range of choice across all market segments,” said Tony Weber, Federal Chamber of Automotive Industries’ chief executive. 

“In a market of more than 400 models, the top four utes made up 15.2 per cent of all sales during June. The rest of the top 10 was made up of SUVs and, when combined, models in the top 10 made up 27.2 per cent of all sales,” Weber added.

The Everest remains the most popular off-road SUV, registering 2705 sales for the month. It placed ahead of the Prado (2177 sales), MU-X (2033 sales) and LandCruiser (1142 sales).

Overall, a total of 122,509 new vehicles were sold in June 2025, marking a 2.4 per cent year-on-year increase.