A new player has joined Australia’s busy 4WD aftermarket space, with the launch of Adventure Industries – an Australian-owned online store supplying gear for four-wheel drivers, tourers and weekend warriors.

The range covers the basics and beyond: dual battery systems, solar panels, inverters, wiring kits, lighting, recovery gear, bull bars, bash plates, snorkels, roof storage, awnings, and maintenance parts like filters and brake components.

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Well-known brands like REDARC, HULK 4X4, BMPRO, Safari Snorkels, GME, Ignite, Lightforce, Sakura, ROLA and Loctite are all on board. Whether you’re fitting out a new rig or keeping an old one going, the store aims to be a one-stop option for quality gear that’s built to last.

Adventure Industries is run by people with first-hand 4WD experience – not marketing teams – and the focus is on gear that’s actually useful in real-world conditions, not just showroom upgrades. 

The online-only setup keeps things simple, with fast shipping available across the country.