GWM posts best month of sales since entering Australian market; On track for record year

GWM has recorded its highest-ever monthly sales in Australia, delivering a total of 5464 vehicles to consumers in June 2025. 

This marks a 30.9 per cent increase compared to the same month last year, and a 24.4 per cent rise over its previous monthly record set in March 2025. As a result, GWM climbed to seventh spot in the national manufacturer sales rankings for the month, with a 4.5 per cent share of the Australian new vehicle market.

With six months accounted for, GWM closed out the first half of 2025 with 25,189 vehicles sold, setting a new mid-year record for the brand in Australia. Industry data suggests the company is on pace to break the 50,000-unit mark by year’s end.

The brand’s recent growth has been driven largely by demand for its diesel and 4×4 models. In the first half of 2025, GWM introduced an upgraded Cannon ute with a new diesel powertrain and a towing capacity of 3500kg. The diesel variant of the Tank 300 was also released, offering 3000kg towing. The new Tank 500 Vanta was also added to the line-up, and June marked the first month of sales for the Cannon Alpha PHEV.

Sales of the Cannon reached 1074 units in June, as models continue to roll out following the launch of the updated model back in February this year. The Cannon Alpha PHEV saw 269 units delivered in its first full month, with GWM stating that PHEV variants represented 45 per cent of total Cannon Alpha sales. 

GWM’s Tank range also performed strongly, with 783 total units sold across the Tank 300 and Tank 500 line-ups. The Tank 300 recorded 630 units, its best monthly result since October 2023 and an 84.2 per cent increase year-on-year. Diesel continues to dominate interest in this model, now representing 62 per cent of Tank 300 sales.

“Delivering this level of growth in a competitive and constantly evolving market is a direct reflection of the dedication shown by our dealer network, partners, and of course our GWM staff,” said John Kett, Chief Operating Officer of GWM ANZ. 

“2025 was always set to be more competitive than 2024, with new brands entering and established players refusing to yield. GWM won’t be dialling back in the second half – we’re maintaining EOFY pricing to reinforce our commitment to being a price accessible brand.

“From July 2025, we’ll also accelerate the rollout of our next-generation technology, led by innovations in HEV, Hi4, and Hi4T PHEV systems across key models like the Cannon Alpha, Haval H6, and Tank 500.”

GWM also saw gains in its passenger SUV range. The Haval Jolion delivered a record 2000 units in June, claiming second spot in the highly competitive Small SUV segment. The Haval H6, which is now in run-out, recorded 1278 sales for the month – up 4.2 per cent from June last year.