KGM Australia has officially completed its transition away from the SsangYong brand.

Effective June 1, 2025, the company will no longer operate under the name “KGM SsangYong,” instead moving forward as “KGM Australia,” aligning fully with its global parent company, KG Mobility.

This final phase comes after the initial rebrand in September 2024, when SsangYong Australia first adopted the dual-brand identity of “KGM SsangYong.” The move was part of a broader strategy by South Korean conglomerate KG Group, which acquired SsangYong in 2022 and began repositioning the brand globally under the KGM (KG Mobility) banner.

KGM Australia Managing Director Joseph Lee said the timing was right to retire the SsangYong name completely, coinciding with the launch of its all-new KGM Actyon SUV.

“Unveiling new vehicles is always a highlight for us all, particularly when it’s something as striking and appealing as Actyon, a modern revival of the world’s first coupe-style SUV,” Lee said. “It’s timely we fully embrace the KGM branding here in Australia and celebrate the latest vehicle design language with a brand logo refresh, to align with KGM’s global identity and better reflect our commitment to design excellence.”

KGM Australia has also introduced a new slogan, ‘Korean built to last’. Plus, the SsangYong winged logo is being retired in favour of a refreshed KGM badge. 

KGM Australia continues to offer the Musso ute and Rexton SUV locally, both powered by a 2.2-litre turbo diesel engine. The Musso delivers up to 133kW and 400Nm (420Nm with the XLV Pack), paired with a six-speed automatic. The Rexton ups the output to 148kW and 441Nm with an eight-speed automatic. Both are capable of towing 3500kg.

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