ARB is launching a series of state-based events called ‘ARB Experience Days’, which will give customers the chance to sample ARB’s range of products before they buy.
As part of the experience, attendees will be whipped around a diverse and tailored off-road course to highlight the comfort and safety advantages of Old Man Emu BP-51 shocks; they’ll also appreciate the difference a set of front and rear Air Lockers makes when negotiating a steep, gnarly climb.
The controlled environment will be administered by a team of experienced ARB representatives, who will ensure customers leave with plenty of off-road nous. Industry experts will also be on-hand to field questions and talk through ARB’s extensive range of products.
“These events will be a unique opportunity for our customers to come and experience some of our more technical and advanced products in real-world conditions,” ARB’s Brand Marketing Manager, Mark Berger, said. “It can be difficult for our sales staff to really articulate the benefits of some of these more ‘experience-driven’ products, like suspension and differential lockers, in the showroom.
“We encourage any four-wheel driver who is interested in learning more about these products to come along and experience them for themselves.”
State-by-state dates and locations are yet to be announced, but interested punters can register their interest at ARB's website.