Bossco 4×4 Accessories (↗) started with a straightforward idea: Offer practical, well-designed accessories at a price that makes sense. 

The business initially dealt in car parts and accessories more broadly before shifting its focus towards the 4×4 touring market. Today, its core range centres on roller covers, canopies and nudge bars, with roof racks, platforms and plenty of other ute accessories also available.

“Our best sellers are practical, no nonsense, well designed, good value roller covers, canopies and nudge bars,” said Andrei Larionov, Marketing Manager at Bossco.

What sells best has changed over the years. Nudge bars were once the biggest seller, before the electric roller cover took over across a range of ute models. More recently, canopy and drawer packages have been gaining ground, with value evidently a big part of the appeal.

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Getting the details right

One product Bossco is particularly proud of is its BCX-R Canopy (↗). While the overall styling has remained familiar since the first versions, the design and manufacturing has been refined over time.

“We haven’t changed the looks very much since the first canopies we started selling, but basically everything else is different and better. Keeping it at a consistently affordable price point while making it better over time is definitely something to be proud of,” said Larionov.

That focus on continuous improvement is central to the business, with the aim of making products more useful and better suited to Australian customers without pushing prices beyond reach.

A broad mix of customers

Bossco’s customers come from all walks of life including tradies, families and first-time ute owners. Their needs might differ, but Larionov told us the basics remain much the same.

“They all generally want good value and good customer service. Trends come and go but that never changes,” he said.

The business operates Australia-wide from its headquarters in Prestons, Sydney, where a relatively small in-house team handles everything from workshop operations and research and development to marketing, sales, customer service and warehousing.

Most orders come through the Bossco website (↗), with a significant share heading interstate. The business also has an active trade program, supplying a diverse mix of fleet operators, dealers and independent businesses serving customers in communities across the country.

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Keeping things moving

Like other businesses in the 4×4 industry, Bossco (↗) is feeling the pressure of higher operating costs.

“Right now the price of diesel and the rate rises are squeezing everything and we’re no different,” said Larionov.

The response is to keep improving the range while expanding the trade program and getting Bossco products in front of more customers around Australia.

“We still get excited when a new 4WD or ute lands in Australia. And we’re still constantly asking the same question: How can we make this product better for the Australian customer? That’s what Bossco was built around, and it’s what continues to drive us today,” said Larionov.

MORE Explore the Bossco range!