MSA 4x4 Accessories is a Gold Coast-based outfitter of four-wheel drives, forever chasing fresh approaches to packing and storage solutions in recreational getaway and work vehicles.
The business was kickstarted in Perth about 15 years ago, making canvas seat covers. Nowadays MSA has a swag of gear, from stubbie holders to rubbish bags that fit over spare wheels on rear doors.
The company still designs, makes and wholesales canvas seat covers, but now there are also drop-slide fridge carriers, cargo barriers, drawers and generator bags among some 50 MSA products sold by more than 450 stockists across the country.
MSA has a dedicated factory in China, with the gear all designed in Australia; some research and development is done in Perth, some on the Gold Coast.
With a fleet of 4WDs – including a worked-over Ford Everest – in the shed, all of MSA’s new products are given a pasting on long expeditions for real-world testing and refinement.
The bulk of designs come from within the MSA crew captained by director Shane Miles, a well-travelled 4WDer who’s always on the look-out for new ideas.
MSA 4x4 specialise in crafting storage solutions for 4WDs. A taste of the company’s offerings include an explorer aluminium storage drawer system (RRP $2549), canvas seat covers with cotton lining and integrated lumbar supports, front and rear (RRP $933), seat organisers (RRP $108 each) and a tourer pack (RRP $438).
For a complete list of the storage expert’s catalogue, head to www.msa4x4.com.au