GWM has passed a major milestone in Australia, with more than 200,000 vehicles sold since the brand arrived locally in 2009.

Sixteen years on from its debut on local soil, GWM now finds itself entrenched inside the top 10 brands by sales, ranked seventh on the year-to-date charts in the latest VFACTS report.

This growth comes off the back of a broadening line-up. Buyers can now choose from the Haval SUV range, the Cannon and Cannon Alpha utes, and the Tank off-roaders, along with the fully electric Ora. Hybrid and plug-in hybrid models are starting to appear alongside traditional petrol options, giving the brand coverage across most buyer needs.

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For 4×4 owners, it’s the Cannon and Tank ranges that have pushed GWM into sight. The Cannon ute has built a following among value-conscious buyers, while the Tank 300 and 500 have quickly gained attention as well-priced alternatives to established off-roaders.

“Australia is becoming a significant cornerstone of our global operations,” said Steve Maciver, Head of Marketing and Communications at GWM Australia. “Our local success will only accelerate as we continue to invest here – demonstrated by the recent announcement of product localisation with Rob Trubiani and our residency at the Lang Lang Proving Ground. 

“We are proud to have handed over our 200,000th vehicle in Australia and sincerely thank every GWM customer for the trust they have placed in our brand,” added Maciver.

For now, GWM says the focus will stay on expanding its range and keeping competitive with sharp pricing and long warranties – a formula that’s helped it carve out a solid spot in the Australian market.

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