EFS expands into 4x4 accessories

EFS expands into 4x4 accessories

AUSTRALIAN off-road suspension company, EFS, has expanded into general 4x4 accessories, announcing the release of a range of EFS Adventure barwork (bullbars, rear bar, side rails, side steps), snorkels, and an electric winch for off-road vehicles.

EFS has been building highly regarded off-road suspension for more than 50 years, and this expansion into the accessories market is just as considered, following on from nearly three years of development and research – and no-holds-barred testing, thanks to the All 4 Adventure team of Jason and Simon.

EFS 4x4 accessories badgeThe Recon winch, in particular, is a standout, both in terms of industry-leading 13,000lb capacity (single line pull), and how it survived the rigorous demands of the All 4 Adventure team.

“Jason and Simon… they just did the final test on the winch a few weeks back,” James Don, EFS 4X4 Accessory Marketing manager, elaborated. “We knew if it comes back with flying colours with them – and they are just brutal on gear – we are on a winner.”

In fact, the gear’s performance (the duo also fitted out their rigs with EFS Adventure series barwork, as well as the Recon winch) went beyond just “flying colours”.

“We had no problems,” James said of the winch testing.

Initially, the EFS Adventure barwork and the Recon winch will be available for all popular dual-cab 4x4 utes and Toyota’s Land Cruiser 200 Series. The front and rear bars are on sale now, with the Recon winch becoming available mid-August.

EFS 4x4 accessories bullbarThis first wave of products will be followed by the release of the EFS side rails, side steps and snorkel towards the end of this year. EFS plans to further expand its accessory range to cover other popular off-road vehicles, such as the 150 Series Prado, by the end of 2017.

Owners of older vehicles shouldn’t worry, either, with plans to cover superseded models already in the works. For EFS, it’s all about how the customers react to the product as to what happens next, reflecting the company’s considered approach to product development.

 

“Once we get feedback from our customers, we will start working backward towards the vehicles that aren’t being made any more – so vehicles like the 80 and 100 Series Cruisers, as well as Nissan’s GU Patrols, for example,” James said.

With the company’s decades of experience in the Aussie off-road scene, it’s easy to be confident that EFS will deliver some exciting aftermarket products to the market over the next few years. For more info on the new EFS accessories range, check out www.efs4wd.com.au

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