OFF-ROAD accessory giant, ARB, has grown its number of ARB-branded retail outlets, reflecting both the popularity of the brand’s highly regarded products and the increasing popularity of off-road touring in Australia.
ARB hasn’t just focused on upping the number of outlets in the country, preferring to focus on the presentation and quality of the in-store experience for buyers, rather than expanding for expansion’s sake.
Matt Frost, ARB National Sales and Marketing Manager, who has been at the company for 24 years and seen store numbers quadruple in that time, explained: “While ARB’s network continues to grow, we’re more focused on the quality of our stores than the quantity. All of our latest sites have extensive showrooms that really showcase ARB’s ever-increasing range, most of which is manufactured and/or designed in-house.”
It was the middle of 2015 when ARB kick-started a project aimed at strengthening the presence of its retail network, with a new store design for its branded stores. Thstese concept stores have proved popular since the first one opened in Geelong, Victoria, in 2016, with their new customised interiors and high-tech display of product.
Following on from the Geelong concept store, others have since been opened in Thornleigh (NSW) and Somerton (Vic), with two Queensland outlets – Springwood and North Lakes – also unveiled. The concept stores have since been a hit with both consumers and operators.
Kerry Ling, ARB Somerton General Manager, explained: “Prior to moving to the new Somerton location, ARB Thomastown had a long history approaching 20 years, proudly servicing the 4WD needs of Melbourne’s northern suburbs, with a rapid growth corridor to our north. Our new, larger Somerton store will continue meeting those needs and striving towards high levels of customer service for many years to come.”
It’s good news for ARB and good news for all of us off-road tourers; with enjoyable retail experiences combined with the assurance of quality with ARB’s products, it’s a win-win.