Ford Australia has raised the spec on its already top-selling Ranger ute models.
Taking feedback from customers wanting a more premium product, the company now offers a leather-trim option on all 4x2 and 4x4 XLT Double Cab variants for $1650. The black hide is applied to accents on the front and rear seats and door-trim inserts.
On Ranger Wildtrak models, which already have leather-accented seats as standard, the seats will have less piping to resist staining and a shorter front cushion to improve comfort. Again, these changes have come from customer feedback.
“Our engineers and designers have listened to what customers really want, taking their feedback and building it into an already superb range,” Graeme Whickman, President and CEO, Ford Australia said.
Other changes to the 2017 Ranger line-up include a temperature display upgrade for all models, except the Ranger XL Plus, upgraded cup holders to better grip cups, and the removal of outer tie downs on the tubs on the XLS variants.
According to VFACTS figures, to the end of May 2017, 4x4 Ranger leads 4x4 Hilux with 14,114 sales to Toyota’s 13,202 and if the growth in Ranger sales continues to go skywards at this rate it could be Australia’s best-selling new car overall come year’s end.
Since the death of Australian-made Ford vehicles in 2016, the Aussie-developed Ranger has been the standout performer in the local line-up.