Land Rover Classic reveals Reborn models

LAND ROVER’s Classic division will factory-restore 25 Series I models as part of its ‘Reborn’ initiative.

The 25 models, strictly hand-picked by the boffins at Land Rover, will undergo a complete restoration based on the brand’s original 1948 factory specification.

Land Rover Classic Parts will be extensively used for the restoration, and to maintain authenticity a choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red will be available.

The experienced restoration team will work their magic at the new Classic workshop established at Land Rover’s Solihull base.

Jaguar Land Rover Classic’s Director, Tim Hannig, said in a statement: “The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon.

“Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers.”

The ‘Reborn’ initiative for the Series I – debuting at Techno-Classica in Essen, Germany – is part of Land Rover’s commitment to support die-hard customers with parts and services for models that have been out of production for more than 10 years.

The highly collectable Series I can be purchased directly from Land Rover Classic.

However, the 25 lucky buyers will need deep pockets, as the Series I Reborn is set to fetch upwards of £60,000 (AU$110,000 approx.).

It is as yet unknown if the any of the Series I models will be available for Australian buyers.